5 Ways to Keep Customers Knocking on Your Door
How does one go from investment banking to starting a wildly successful online jewelry store? Just ask Amy Jain and Daniella Yacobovsky, founders of BaubleBar , who did just that. After meeting nine years ago in a banking class at Harvard Business School , they ditched the prospect of becoming financial analysts to open BaubleBar. The two were shoe shopping at Saks Fifth Avenue together when they realized they never shopped for jewelry because they could never find jewelry they liked that was reasonably priced. They decided to take it upon themselves to fix this problem. While the pair spends a lot of time talking about analytics, their impeccable branding plays a big role in BaubleBar’s success. There is a lot to learn from Yacobovsky and Jain, so let’s take a look at why their customers are so loyal: 1. Get personal, even -- no, especially -- online. Interacting with your customers or clients on a personal level is very important if you want to build ...